after.machines

Bleeding-edge, stress-tested automations that help startups compete with the Fortune 500.

Big companies hire a team for lead routing, onboarding and reporting. You get the machine instead: built for your workflow, attacked eight ways before launch, and owned by your team.

Book a free workflow reviewSee how we try to break it

30 minutes. You leave knowing which workflow to automate first, even if we never work together.

Your best people are doing a machine's job.

A Fortune 500 company gives this work to a department. At a startup it lands on whoever has a spare hour, and it slows everything else down.

  • Reading every inbound lead
  • Updating the CRM after each call
  • Copying numbers into the Monday report
  • Chasing new clients for the same five documents

About 80%

of the manual work taken out of sales ops, onboarding and reporting, for the teams we have built for so far.

Measured against each team's own hours before and after. Clients are never named.

Watch a lead go through.

The yellow signal is a lead routed in seconds. The hollow one fails at the AI step, retries, and waits for a person instead of disappearing.

Example workflow: lead routingSeven steps from left to right: a lead arrives, duplicates are dropped, the account is looked up, an AI step scores the fit, a rule picks the owner, the owner approves, and the CRM is updated. A second lead fails at the AI step, retries, and is parked for a person, who is alerted.TriggerLead arrivesRuleDrop duplicatesRuleLook up accountAIScore the fitRulePick the ownerPersonOwner approvesOutputCRM updatedPersonParked, owner told which step failed3 retries, then parked
Example workflow: lead routing, seven steps, one person step, one failure path.

Most automations break quietly. Ours get crashed on purpose first.

Before anything reaches your team, we run it into the same eight walls. Every system ships with a dated record of what passed.

  1. Check 1

    Test set

    Fixed cases with known answers, checked on every run.

  2. Check 2

    Prompt attack

    Hidden instructions in the input are ignored or flagged.

  3. Check 3

    Run twice

    The same input twice never makes a second record, message or payment.

  4. Check 4

    Failure recovery

    Failed steps retry, then park for a person. Nothing is dropped.

  5. Check 5

    Load and limits

    Tested at full batch size, with caps on volume, speed and AI spend.

  6. Check 6

    Failure alert

    A named person is told exactly which step failed.

  7. Check 7

    Human sign-off

    Nothing reaches a customer or money without a person, unless a fixed rule allows it.

  8. Check 8

    Rules around the AI

    Fixed rules check the AI before and after. If it fails, the workflow falls back safely.

Book a free workflow reviewRead the full standard and the record format

Two or three systems that matter. Not forty scripts nobody owns.

We pick the workflows that move revenue or free the most hours, build those properly, and stop. Each one is documented, monitored and handed to a named owner on your team.

How it works

  1. 1

    Free workflow review

    30 minutes. We find the workflow worth fixing first and tell you if we are a fit.

  2. 2

    See it work

    A working version runs on your real data before you commit to the full build.

  3. 3

    Build and break

    We build the full system and run all eight checks against it.

  4. 4

    Hand over

    Your team gets the system, the test record, the docs and an owner. We keep watching it if you want us to.

Book a free workflow reviewThe full process, gate by gate

What we automate

Four teams, four example workflows: what we would build, the wall we would crash it into, and what stays with a person. All four in full.

RevenueExample workflow

Inbound lead to the right owner

Lead research and scoring, routing, CRM updates, follow-up drafts.

  1. A lead arrives from your form or inbox
  2. Duplicates are dropped
  3. The company is looked up
  4. AI scores the fit against your rules
  5. A rule picks the owner
  6. The owner approves the follow-up draft
  7. The CRM is updated
The wall
Prompt attack: a hidden instruction inside one lead is ignored or flagged.
Stays with a person
Every follow-up before it reaches the lead.

OnboardingExample workflow

Signed client to a ready first week

Documents, accounts, welcome steps and handoffs.

  1. The deal is marked won
  2. Accounts are created in your tools
  3. The document checklist goes out, with reminders until each one is in
  4. AI checks each document against what was asked for
  5. Anything missing or unclear is parked for a person
  6. The welcome is sent from your template
  7. A handoff note reaches the delivery owner
The wall
Run twice: the same signed deal sent twice never makes a second set of accounts.
Stays with a person
Any document the checks are not sure about.

ReportingExample workflow

The Monday numbers, nobody copying cells

Weekly numbers pulled, checked and sent without anyone copying cells.

  1. The schedule fires on Monday morning
  2. Numbers are pulled from each source
  3. Totals are checked against fixed rules and last week
  4. Anything that looks wrong is flagged to the report owner, not sent
  5. AI drafts the summary lines from the checked numbers
  6. The report goes to the team
The wall
Failure alert: one source goes down and a named person is told exactly which step failed.
Stays with a person
Every number the checks flag.

OperationsExample workflow

Approvals that do not wait in an inbox

Approvals, reconciliation, alerts and handoffs between tools.

  1. A request arrives: a refund, an expense, an access change
  2. It is checked against your fixed rules
  3. Inside the rules, it is approved and logged
  4. Outside them, it goes to the approver with the context attached
  5. Records are reconciled between your tools
  6. Mismatches raise an alert to a named owner
The wall
Human sign-off: nothing touches money without a person, unless a fixed rule allows it.
Stays with a person
Every request outside the rules.

Questions founders ask first

Straight answers, all of them open. Nothing to click to find the catch.

Q1What happens when it breaks?
It retries, parks the item for a person and tells a named owner which step failed. Silent failure is one of the eight checks.
Q2Who owns it?
You do. It runs in your accounts, with the documentation and the test record.
Q3What if the AI gets it wrong?
Fixed rules check it before and after, and anything that reaches a customer or money waits for a person. When a rule can do the work reliably, there is no AI step.
Q4How is it priced?
Every build is quoted for the workflow after the review. No packages and no hourly billing.
Q5Do I need a technical team?
No. Someone who owns the process approves the key steps. We handle the build.
Q6Is ongoing support required?
No. Launch includes 14 days of stabilization, and the system is handed over to run without us. Monitoring after that is optional.
Book a free workflow reviewWhat is quoted, and when